The real estate industry is evolving, and so are we. RealTrade is excited to announce that agents across the entire United States can now join our platform, create their profiles, and upload listings directly using our powerful First Look feature.
This expansion means that no matter where you do business, RealTrade is your space to market your listings, grow your network, and get free leads off your own listings, without relying on the MLS or paying third-party fees.
RealTrade was designed to give power back to real estate professionals. It’s more than a marketplace — it’s a social network for the entire real estate industry where agents, buyers, sellers, and service providers all connect in one place.
Here’s what makes RealTrade different:
This expansion marks a major step forward for agents nationwide to take control of their business and visibility.
RealTrade’s First Look feature empowers agents to post listings before they hit the MLS — giving you first access to potential buyers and more control over your marketing strategy.
With First Look, agents can:
The result? More views, more leads, and more opportunities — all from one simple upload.
When Zillow announced its ban on off-mls listings, it framed the move as “transparency.” But for agents, it meant losing flexibility and control.
Zillow’s policy restricts listings marketed outside of the MLS for more than 24 hours — while, blending “For Sale by Owner” homes alongside professional listings. These moves, along with selling leads to competing agents, have left many in the industry frustrated and sidelined.
RealTrade is different. We built this platform specifically to put agents back in control — to protect your leads, strengthen your relationships, and help you market your listings and brand your way.
| Feature | RealTrade | Zillow | Homes.com |
|---|---|---|---|
| Cost for Agents | Free for all agents | Charges for leads | Subscription fees |
| Lead Ownership | 100% yours | Sold to competitors | Partial ownership |
| Listing Control | Direct uploads, no restrictions | MLS-only policy | Limited flexibility |
| Social Networking | Built-in social feed & profiles | Not Available | Not Available |
| Service Provider Network | Yes – lenders, title, appraisers, more | Not Available | Not Available |
| First Look Listings | Yes – upload directly | Not Available | Not Available |
With RealTrade, your listings and leads stay yours. You get the tools to grow organically — not through paid leads, but through genuine engagement and visibility.
Every action you take on RealTrade earns you Points — from posting listings to engaging with other agents. The more points you earn, the more visibility you gain across the platform, from the Marketplace to the Search Pros list.
Post a First Look listing, and you’ll earn a major boost of 500 points — getting your properties seen by more buyers and agents instantly. It’s our way of rewarding the activity that helps you grow your business.
With RealTrade now open to agents across the U.S., this is your chance to take advantage of a platform that’s truly built for professionals like you.
Whether you’re a local agent looking to expand your reach, or a brokerage searching for a better way to market listings, RealTrade is your competitive edge in the modern real estate world.
Create your free profile, upload your first First Look listing, and start getting leads — all while building your brand and connecting with the people who matter most in real estate.