RealTrade Expands Nationwide: Empowering Agents to Take Back Control of Their Listings
Published by Ryan Poole, Founder and CEO at RealTrade on
Nov 28, 2025 1:44:44 PM
The real estate industry is evolving, and so are we. RealTrade is excited to announce that agents across the entire United States can now join our platform, create their profiles, and upload listings directly using our powerful First Look feature.
This expansion means that no matter where you do business, RealTrade is your space to market your listings, grow your network, and get free leads off your own listings, without relying on the MLS or paying third-party fees.
A Platform Built for Agents
RealTrade was designed to give power back to real estate professionals. It’s more than a marketplace — it’s a social network for the entire real estate industry where agents, buyers, sellers, and service providers all connect in one place.
Here’s what makes RealTrade different:
- Upload listings directly to the platform — no MLS access required.
- Get free, direct leads from your listings.
- Market yourself and your brand through your RealTrade profile and Social Feed.
- Earn exposure with every post through RealTrade’s unique Points System.
- Connect instantly with other professionals in your area or across the country — from lenders to title companies and beyond.
This expansion marks a major step forward for agents nationwide to take control of their business and visibility.
Introducing “First Look”: Your Listings, Your Leads, Your Success
RealTrade’s First Look feature empowers agents to post listings before they hit the MLS — giving you first access to potential buyers and more control over your marketing strategy.
With First Look, agents can:
- Upload listings directly to RealTrade.
- Earn 500 Reward Points for each listing — increasing your visibility across the platform.
- Get priority placement with an orange star and boosted positioning at the top of the listings page.
- An Automatic sharing of your listing on the RealTrade social feed for additional reach and engagement.
- Share your listings easily across other social media channels to maximize exposure.
The result? More views, more leads, and more opportunities — all from one simple upload.
Why Agents Needed This — and How RealTrade Puts You First
When Zillow announced its ban on off-mls listings, it framed the move as “transparency.” But for agents, it meant losing flexibility and control.
Zillow’s policy restricts listings marketed outside of the MLS for more than 24 hours — while, blending “For Sale by Owner” homes alongside professional listings. These moves, along with selling leads to competing agents, have left many in the industry frustrated and sidelined.
RealTrade is different. We built this platform specifically to put agents back in control — to protect your leads, strengthen your relationships, and help you market your listings and brand your way.
How RealTrade Leads the Way
| Feature | RealTrade | Zillow | Homes.com |
|---|---|---|---|
| Cost for Agents | Free for all agents | Charges for leads | Subscription fees |
| Lead Ownership | 100% yours | Sold to competitors | Partial ownership |
| Listing Control | Direct uploads, no restrictions | MLS-only policy | Limited flexibility |
| Social Networking | Built-in social feed & profiles | Not Available | Not Available |
| Service Provider Network | Yes – lenders, title, appraisers, more | Not Available | Not Available |
| First Look Listings | Yes – upload directly | Not Available | Not Available |
With RealTrade, your listings and leads stay yours. You get the tools to grow organically — not through paid leads, but through genuine engagement and visibility.
The Power of RealTrade Points
Every action you take on RealTrade earns you Points — from posting listings to engaging with other agents. The more points you earn, the more visibility you gain across the platform, from the Marketplace to the Search Pros list.
Post a First Look listing, and you’ll earn a major boost of 500 points — getting your properties seen by more buyers and agents instantly. It’s our way of rewarding the activity that helps you grow your business.
Join the Real Estate Network That Works for You
With RealTrade now open to agents across the U.S., this is your chance to take advantage of a platform that’s truly built for professionals like you.
- Post listings directly — no MLS needed
- Get free leads and full control
- Gain visibility through Points and Premium features
- Network with buyers, sellers, and service providers nationwide
Whether you’re a local agent looking to expand your reach, or a brokerage searching for a better way to market listings, RealTrade is your competitive edge in the modern real estate world.
Join RealTrade Today
Create your free profile, upload your first First Look listing, and start getting leads — all while building your brand and connecting with the people who matter most in real estate.