If you are a real estate agent frustrated by a lack of interest in your business, if you struggle to build an efficient sales pipeline and generate quality leads, you are not alone. Time and time again we see realtors fall victim to Silicon Valley moguls like Zillow and Realtor.com who don’t have your best interest in mind. All they do is pressure you into expensive contracts that force you to pay for leads off your own listings, compete with fellow agents, and cripple the growth of your online business.
The Realities of Today’s Real Estate World
While conventional real estate platforms know very well that agents are willing to pay top dollar to receive online leads, they don’t prioritize anyone in particular. That’s why a single listing can end up having several paying realtors competing for a buyer’s attention. This model not only confuses the buyer but also creates enormous competition among realtors including those who aren’t even registered as premier agents. For seller leads, it is even more impossible to find a listing agent in their neighborhood as portals like Zillow make it a point not to display listings agent or their contact information.
Misinformation is another big problem with real estate portals. Sometimes you may find a home that was sold years ago but is still listed as active. Silicon Valley portals choose not to update the property status so they can generate more profit from as many leads as possible. For example, buyers often see properties that aren’t event listed advertised as “foreclosed”. While this tactic is used to keep the property as an ongoing lead source, buyers are left confused and unable to discern between active and inactive listings.
Property estimates like Zestimate are another source of inaccurate information employed by Silicon Valley platforms. This feature is used to calculate the value of a home and is based on regularly updated public and user-submitted data on more than 100M homes in the US. While Zillow claims that the median margin of error on all active listings is only 1.9%, a typical appraisal value can cost buyers as much as $18K, according to a recent study. That’s because Zillow’s algorithm does not emphasize the actual sale price of a home and does not consider the location of the market where the property is listed. For them, it’s all about profit generation that comes at the expense of agents, buyers, and sellers.
It’s Time for A Change
Sure, conventional real estate platforms were originally intended to help connect buyers with sellers while assisting realtors in closing deals and building a successful online business, but the reality has proven wrong. So what’s the solution?
Let’s think outside the box. What if there was a community-based online marketplace where real estate agents can come together and help each other generate more leads, close more deals while offering buyers a pain-free buying experience? What if this platform encouraged sharing vital knowledge straight from your MLS listings by avoiding third-party algorithms and costly mistakes? What if there was a way for sellers to contact top agents in their neighborhood to help them sell their homes? This solution does exist!
RealTrade - The Ultimate Real Estate Lead Generation Platform
RealTrade is a revolutionary agent-centric and agent-owned real estate platform that empowers agents to build their online presence while giving them the freedom to receive leads directly, at no cost by completely surpassing the middle man that Silicon Valley has become.
Our founder knows what agents are going through. He has been a licensed realtor for over 20 years and has helped many families find and secure a home while giving sellers the tools to navigate the largest transaction of their life, build wealth, and add value to hundreds of people's lives. He knows how much people need you, and we are NOT going to stand by and let Silicon Valley run you over!
With RealTrade You Can:
- Have the freedom for buyers and sellers to find you and contact you directly
- Network with other agents in your area through the RealTrade social media portal to help facilitate business
- Build your network organically with buyers, sellers, and other agents
- Gain the exposure you need to successfully build your business online
And the best part is that joining RealTrade and generating leads comes at no cost to you or your colleagues. You have nothing to lose and everything to gain. Become part of the fastest-growing community and marketplace for Real Estate and take our power back from Silicon Valley!
