RealTrade Blog | South Florida Real Estate News

Grow Your Real Estate Business with a Community-Driven Platform

Written by Ryan Poole, Founder and CEO at RealTrade | Jan 21, 2022 3:12:27 PM

If you're an agent looking for a real estate business edge, look no further than community-driven platforms. A recent study by the National Association of REALTORS® showed that 89% of buyers use the Internet to search for homes. That's why it's more important than ever to have a strong online presence not only with potential buyers and sellers but also with other agents in your area. And community-driven platforms are the best way to achieve that. 

Here are 10 reasons why you should grow your real estate business with a community-driven platform like RealTrade:

1) Grade A Networking Opportunities

Think of RealTrade as a marketplace and social media platform for real estate agents, buyers, and sellers. This is where your listings get in front of the eyes of thousands of people interested in the South Florida real estate market. You never know who could be your next client or collaborator. With our marketplace, buyers and sellers can discover you and your listings. 

In addition, you can take full advantage of our social feed where buyers, sellers, and other agents can find you, follow your updates, and interact with your content. This means more eyes on your profile and your properties, more selling opportunities, and more exposure. And the best part is that it’s absolutely free!

2) Live Listing Updates

As an agent, you're always looking for ways to stay ahead of the curve. Well, one way is to make sure that your listings are always up-to-date with the latest information. That's where our live listing updates come in handy. With RealTrade, you can update your listings in real-time, so that everyone who's viewing them knows exactly what's going on. This is a great way to keep potential buyers interested. Live updates can also help buyer agents find your listings faster, so you can improve the closing time of your properties and generate more revenue.

3) Free Leads

Gone are the days when you had no other choice but to pay for leads and share your hard-earned commissions with Silicon Valley tech giants like Zillow and Realtor.com. With RealTrade, you can source buyers and sellers directly from the platform – absolutely free. Buyers and sellers can contact and message you directly from your listings on RealTrade (we import them automatically, in real-time). Plus, buyers and sellers can discover your profile in the social feed organically and follow you for future updates. 

4) Powerful New Features

Finding inventory for buyers can be a difficult task these days. With powerful features like Buyer Need, RealTrade helps secure an ideal home for your buyers. If a seller fitting your buyer criteria sees your Buyer Need post in the social feed, they can contact you directly. The Buyer Need feature also helps agents who work with sellers that are on the fence about listing their property. If your Buyer Need fits the seller’s property criteria, they can address you directly to secure the listing. And the result is a win-win for the buyer, seller, and agent.   

RealTrade is constantly innovating and adding new features to help you succeed on your real estate journey. With our latest updates, you can take advantage of the expanded points system, create a profile for your entire office with Office Profiles, see activity status for instant communication, and more!

5) Smart Referral Algorithm

Referring colleagues to RealTrade rewards you with points that help your properties get to the top of our search results, earning you a status of a Suggested PRO. The more agents you refer, the more points you will accumulate, the greater the chance to be exposed to hundreds of potential buyers and sellers in our social feed. This means that your listings will receive more exposure in the property search and more buyers and sellers will contact you directly. In return, your colleagues will get a chance to become part of the fastest-growing marketplace and community for real estate.    

6) Direct Messaging

Wouldn't it be easier if buyers and sellers could contact agents directly about questions related to their listings? Now they can! With our direct messaging system, buyers and sellers can contact agents directly through listings they are interested in or through an agent’s profile. This means no more hunting for email addresses or struggling to get in touch! This is especially helpful for agents looking to build relationships with other agents. With RealTrade Messenger, agents can quickly collaborate and become more efficient. 

7) Organic Business Growth

A community-driven platform is a perfect place to grow your real estate business organically. As an agent, you have the opportunity to source buyers and sellers in one place, plus share live listings updates, market trends, and more. You can also reach out and network with agents directly based on location, type of properties they sell, or inventory they are searching for. Building a real estate business would be hard without a reliable network and shared knowledge.

8) Staying in the KNOW

Over 400 agents across 70 different brokerages have signed up for RealTrade since our recent launch in the summer of 2021. Every day we see more and more agents joining our growing network to collaborate, share information, and help facilitate each other's business.  Together, we are improving the industry by sharing and helping each other and our clients communicate more efficiently. As a RealTrade agent, you will stay abreast of the latest industry and market trends in your local community. You will also have access to information that’s not available anywhere else.

9) Community-Curated Aspect

When you speak, we listen! With so many agent-suggested new features already in development, we constantly look for new opportunities to improve our platform and provide you with a meaningful and productive work environment. Our platform is constantly improved by the very people who use it every day. This gives RealTrade a valuable edge in developing features and enhancements that agents actually want and need!

10) Building a Brighter Future TOGETHER

What could be more rewarding than building a successful real estate business? We believe that it's not only about making money – it's also about collaboration, networking, and a brighter future for agents, buyers, and sellers who become part of our community-driven real estate platform.

We hope you'll join us on our journey to create the best possible online experience for agents and their clients! If you have any questions, please don't hesitate to reach out – we're always happy to help!