RealTrade Blog | South Florida Real Estate News

Blocked by Zillow? Boosted by RealTrade!

Written by Ryan Poole, Founder and CEO at RealTrade | May 19, 2025 9:02:15 PM

Don’t Let Zillow Dictate Your Listings: How Agents Can Stay in Control in 2025

Zillow’s latest listing restrictions have left many real estate agents frustrated. If you've recently had your listings removed off of Zillow, you're not alone. But here’s the good news: RealTrade is stepping in to give agents their power back.

Zillow’s Restrictions: What’s Happening?

Zillow has introduced new guidelines that limit agents with any property listing that has been publicly marketed to consumers — whether through yard signs, in social media posts or on a brokerage website — but not listed on the local MLS within one business day, will no longer appear on Zillow or its daughter company, Trulia. See recent USA Today Article.

This policy has made it harder for agents to:

  • Build personal brand awareness
  • Receive direct buyer and seller inquiries
  • Fully control their own listings

For agents who rely on online visibility to grow their business, this is a significant setback.

RealTrade’s Response: Empowering Agents, Not Limiting Them

At RealTrade, we believe your listing should mean your lead. Unlike platforms like Zillow that reroute buyers and seller leads to the highest bidder and remove your brand from your own content, we’re doing the opposite.

RealTrade is a free real estate platform that gives agents the exposure and tools they need — without sacrificing control or visibility.

What Makes RealTrade Different?

  • Direct Agent Communication
    Buyers or sellers can message you directly from your listing — no third-party interference.

  • Agent Social Feed
    Buyers and sellers can discover you on the RealTrade social feed. Share live listing updates, open houses, market insights, buyer needs, and more — all in a dynamic social media environment built for real estate.
     
  • Interactive listing
    Your listing is interactive on RealTrade. Your listing page allows buyers and sellers to ask questions, giving you the opportunity to engage directly.

  • Agent Profile Pages
    Your Agent Profile page becomes a living, interactive profile showing all your active and sold listings and links to your own webpage and other social accounts— not just static property cards.  

  • Zero Cost to Start
    Best Part! RealTrade is 100% free for agents, buyers, and sellers.

Blocked on Zillow? We’ll Boost You for Free!

For a limited time, RealTrade is offering one month of Agent Premium absolutely free for agents affected by Zillow’s new listing restrictions.

Agent Premium Includes:

  • Premium Listings boost your listings to get your properties seen first
  • AI Assistant to simplify your daily tasks
  • Seller Net Sheet Generator & Mortgage Calculator
  • Premium Badge on your listings and profile to attract more buyers and sellers
  • Your profile will rank up higher on the search Pro’s feature so buyers and sellers can easily find you.

Ready to Regain Control of Your Business?

Zillow may have blocked your listings and made it harder for you to sell properties — but RealTrade is ready to boost them. We’re not just another real estate portal. We’re a community, a marketplace, and a toolkit for the modern agent.

Claim your FREE month of Agent Premium today and take control of your listings, your brand, and your future.