In this day and age, you can no longer afford to ignore social media if you want your career to thrive. Social media has been a game-changer in the way we communicate and conduct business and it's no surprise that it’s becoming an increasingly important tool for real estate agents. Social media allows you to connect with buyers and sellers on a more personal level, which can help your lead generation and client engagement. It is especially helpful for real estate agents because it allows them to cut through the noise and get their content in front of a targeted, interested audience.
This article will discuss 7 ways social media can be used to enhance your real estate business, and help you connect with buyers and sellers while building a solid professional network.
1) Tap into Facebook
According to the latest data from the National Association of Realtors, 77% of real estate agents use social media with Facebook being the most popular platform. Facebook is a great way to show the public your real estate expertise by sharing articles, insights, and other info related to buying, selling, or investing in property.
Facebook For Business has many benefits including staying connected with clients, building stronger ties within the local community, and helping buyers find homes that meet their needs. And since the Facebook algorithm prioritizes posts with the most engagement, try publishing relevant information that drives comments, likes, and shares. Even if you don't have the largest following yet, you can still stand out by engaging with your current audience.
2) Use The Power of LinkedIn
LinkedIn is another social media platform that offers real estate agents opportunities to show off their expertise and help connect with people who need to buy or sell a home. LinkedIn allows business professionals an opportunity for more exposure within the industry as well as potential referrals from other realtors in your area.
If you are running your own real estate business, keep your LinkedIn profile up-to-date and also remember to maintain your business page with the latest status updates, property showcases, and relevant industry news. Additionally, you can publish your microblog in the form of LinkedIn articles that can easily be shared with your professional network.
3) Stay Connected on Instagram
Instagram is becoming more and more popular with real estate professionals as it resonates with the audience that relies on visual appeal when it comes to home buying. Through Instagram, your potential buyers and sellers can easily get to know you and become familiar with your professional style and the contents of your portfolio. Instagram also offers social proof in the form of positive reviews, likes, and shares which demonstrates your proven track record of success. And, if you gain at least 1,000 followers, you will soon realize that gaining more will become even easier and will take less amount of time.
4) Boost Social Credibility on Twitter
Twitter has always been an integral part of the online marketing plans for real estate agents. You can use hashtags to join relevant conversations and meet like-minded professionals who are interested in your niche or geographic area, which will ultimately help you broaden your network. It is important that you stick to hashtags with the number of posts equal to 100x the amount of your followers. So if you are just starting to build your Twitter presence, target hashtags that don't have a ton of posts. This will help you stay at the top of the feed longer while attracting more non-followers outside your interest group.
5) Engage in Two-Way Conversations
It's no secret that the majority of millennial homebuyers research their local real estate market online and, in the process, they are looking for answers to any questions they might have. So instead of bombarding your audience with constant promotions and direct advertising, engage in a two-way conversation and get to know them. Helpful conversations can start by researching relevant Twitter hashtags and offering your professional advice in the comments. It could also take a form of a quick Q&A session on Facebook Live or an open house invitation published in a video post. Get creative and leverage the information you already have as a way to offer advice and form a meaningful bond with your audience!
6) Leverage Social Media to Connect with Fellow Agents
In today's siloed world, large realtor platforms like Zillow and Realtor.com are doing everything they can to alienate agents and make them compete against each other for their own leads. That doesn't have to be the reality! Instead, social media can be used as an excellent tool for bringing real estate agents together in an effort to build a solid business foundation. Social media can help you create a powerhouse of useful information for your target audience while expanding your professional network.
7) Join the Revolutionary Marketplace and Social Media Platform for Real Estate!
Conventional social media is not the only place where you can start a conversation. And while traditional real estate platforms don't offer a way for you to directly connect with buyers and sellers, there is a new real estate marketplace designed just for that! Chances are, your listings are already there, getting noticed, liked, and shared while buyers and sellers are waiting to connect with you.
RealTrade is the only marketplace with a built-in social media platform designed to help real estate agents, buyers, and sellers connect. You don’t want to miss the opportunity to interact with this high-intent audience for free! There has never been a better time and place to leverage social media to help build your real estate business.
So we invite you to take 5 minutes of your time to register and look around. Once you’re in, you will be amazed by how easy it is to communicate and gain potential buyers via our easy-to-use social interface and have local sellers find and openly interact with you. Also, you will be surprised by the ability to network with other local agents and facilitate business growth without having to worry about the expensive middle man like Zillow trying to put agents in a silo.
Join the fastest-growing real estate platform today and see for yourself how easy it is to connect, get social, and build your real estate business online!
